In just two weeks, MS1 sourced 221 authentic digital narratives from Georgians — all informed by our analysis of first-party data – reaching 2,889,807 Georgians with an organic share rate 5 times higher than standard digital campaign content. There were more than 116,150 likes, comments, & shares on these stories.
Jon Ossoff won his seat by fewer than 20k votes.
Thanks to all the creators who participated. A few of our organizers’ favorite posts are embedded below.
Taylor from Atlanta, GA shared an Instagram Reel reminding their followers of important issues on the ballot and encouraging them to find their polling place at thegeorgiavoterguide.com.
Sharron from Atlanta shares her belief that the fate of our nation is in the hands of Georgia voters, and encourages her followers to make a voting plan.
Julian from Douglasville, GA shared a TikTok encouraging his followers to find their polling place and make a voting plan.